HR Excellence:  Building Your Internal Brand

As the HR profession continues to evolve, HR must position its efforts to strategically align with business goals and ensure a positive perception within the organization. Building Your Internal Brand allows HR leadership to step outside the box and tactically address HR strategy, points of contact with internal customers, and internal public relations — so that the positive impact of HR capabilities and contribution within your organization is known and acknowledged. This seminar is a facilitated session that takes the proven marketing and public relations approaches used by leading businesses to develop external brands, and translates them into the HR context. In this powerful session, you will walk away with a greater understanding of internal positioning and what it takes to create and maintain the desired image you have for HR (‘brand’ equity). You will leave with new approaches to ensure that the HR experience of your internal customer base reflects your vision and aligns with the goals of the organization.

For more information contact HRBrand@abr-training.com