Lillian Maresch, PhD

Dr. Maresch’s professional experience and responsibilities are anchored in the research and communications area, and span both the corporate and advertising agency worlds.

Maresch earned her doctorate in Personality-Social Psychology from New York University.  After two years with MasterCard International,  Lillian  relocated to California  where she was one of the early pioneers of Account Planning in the U.S., initiating  and implementing Young  &  Rubicam’s first Account Planning capability  in  1983. As Vice President and carrying top-level responsibility for this discipline at the agency, she was among the nation’s 100 Best and Brightest individuals named by Advertising Age.

Her specific area of expertise is understanding the consumer mindset by uncovering driving needs, attitudes, values and purchase motivations. Within this context she identifies service opportunities by leveraging her skills in research, account planning, consumer psychology, corporate cultures and strategic planning, with an emphasis on product and brand development and positioning. 

Maresch’s insights and viewpoints about consumers and the Baby Boom generation have been sought after by the media.  She has been quoted widely by The Wall Street Journal and  other  major newspapers  around  the country. Additionally, she is a workshop leader at the Creative Problem Solving Institute, and serves as a consultant to middle management, C-level decision makers and entrepreneurs as they navigate through transitions in their personal life and career path.